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	<title>Leagr – Ivysport Blog &#187; Videos</title>
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		<title>Princeton &#8211; It&#8217;s Lonely at the Top</title>
		<link>http://blog.ivysport.com/princeton-its-lonely-at-the-top</link>
		<comments>http://blog.ivysport.com/princeton-its-lonely-at-the-top#comments</comments>
		<pubDate>Mon, 14 Jul 2008 17:19:39 +0000</pubDate>
		<dc:creator>Eric</dc:creator>
				<category><![CDATA[Harvard]]></category>
		<category><![CDATA[Ivy League]]></category>
		<category><![CDATA[Ivysport]]></category>
		<category><![CDATA[Princeton]]></category>
		<category><![CDATA[Videos]]></category>
		<category><![CDATA[Yale]]></category>
		<category><![CDATA[Forbes]]></category>
		<category><![CDATA[schools]]></category>

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		<description><![CDATA[It only makes sense to start Ivysport&#8217;s blog with the t-shirt that launched the company.  Back in 1988, I was a sophomore at Princeton University and a &#8220;work-study&#8221; student &#8211; meaning I needed a campus job to help pay my tuition.  I was issued the job of working at &#8220;DFS&#8221; (the Division of Food Services) [...]]]></description>
			<content:encoded><![CDATA[<p><img style="float: left;" src="http://www.ivysport.com/images/products/ProductImages/106_3.jpg" alt="The first Ivy League t-shirt" width="496" height="353" /><br />
It only makes sense to start Ivysport&#8217;s blog with the t-shirt that launched the company.  Back in 1988, I was a sophomore at Princeton University and a &#8220;work-study&#8221; student &#8211; meaning I needed a campus job to help pay my tuition.  I was issued the job of working at &#8220;DFS&#8221; (the Division of Food Services) in <a title="Forbes College - Princeton" href="http://forbes.princeton.edu/" target="_blank">Forbes College</a>, which meant after attending classes and football practice all week I had to wake up at 6AM to make eggs and omelets to hung-over fellow students as they meandered into the dining all.  It took about four weeks on the job to realize (and to quote <a title="The Big Idea" href="http://www.cnbc.com/id/15838512/" target="_blank">Donny Deutsch</a>) &#8220;there had to be a better way&#8221;.</p>
<p>I had always been interested in the camaraderie and competition shared by the eight <a title="Ivysport" href="http://www.ivysport.com" target="_blank">Ivy League schools</a>, particularly as I made my way to the other campuses while playing football for Princeton.  You could by a <a title="Princeton tshirt" href="http://www.ivysport.com/product-product_id/2191/category_id/151" target="_blank">Princeton t-shirt</a>, or <a title="Harvard t-shirt" href="http://www.ivysport.com/product-product_id/141/category_id/122" target="_blank">Harvard t-shirt</a>, or even a <a title="Yale sweatshirt" href="http://www.ivysport.com/product-product_id/149/category_id/158" target="_blank">Yale sweatshirt</a>, but you could not buy anything that featured all eight Ivy League schools on one item.  I began sketching what would become my concept for &#8220;It&#8217;s Lonely at the Top&#8221;, which featured one Ivy school crest on top of the crests of the other Ivy League schools.  Thus began my career as an entrepreneur.</p>
<p>I printed up a batch of shirts and began selling them to students at Princeton&#8217;s residential colleges.  I would knock on a door, show them the shirt, and walk away with $15 bucks in my pocket.  This was way better than flipping eggs!  It was only a matter of time before my now competitor, the Princeton U-Store, came calling and requested to sell &#8220;It&#8217;s Lonely at the Top&#8221; in their bookstore.  Later, all eight Ivy League schools would request their own version to sell at their bookstore.  To this day &#8211; 22 years later &#8211; we still receive orders, compliments, and raves about this original shirt.</p>
<p>Personally, after Princeton I went on to explore investment banking, consulting, working in entertainment (HBO and EMI Music), and technology, yet at the end of the day I came back to Ivy League apparel and started what today is <a title="Ivysport - Ivy League Apparel" href="http://www.ivysport.com" target="_blank">Ivysport &#8211; the largest provider of Ivy League apparel</a> on the planet!</p>
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